Private School Capital Campaigns
When it comes to assuring the future growth and success of private schools, few activities will yield as significant an impact as a private school capital campaign, helping the private school to take a substantial leap forward in the fulfillment of its mission.
What is a private school capital campaign?
A private school capital campaign is an intense effort on the part of a private school to raise significant dollars in a short period of time, typically for acquiring, constructing, or renovating a building. Increasingly often today, however, the campaign’s focus may be on raising funds to develop athletic fields and facilities, initiate a new program, build an endowment for the future, purchase major equipment, retire debt, conduct renovations, or any combination of these or other purposes.
How long does it usually take to run a private school capital campaign?
A private school capital campaign will generally proceed through four distinct phases: an initial Pre-Campaign / Feasibility Study, followed by the three phases of a comprehensive campaign: a "Quiet" Leadership phase, a Public Campaign phase, and the Fulfillment phase.
The pace of your private school capital campaign will depend primarily on three things: 1) how well your campaign activities are planned out, 2) how timely your campaign committee members are on following through on their assignments, and 3) your donors’ timing. Some donors will give you a final answer during the same visit that you ask for a gift. Others may require more time in order to pray, consider, and discuss before making a final decision.
In general, most private school capital campaigns take 12-18 months to complete the planning and the active campaign phases, and up to three years for pledge payments to be fully collected.
What are some common mistakes private schools make in conducting a private school capital campaign?
- Not conducting a Pre-Campaign / Feasibility Study
- Going public too soon
- Not seeing the campaign through to completion
Why should we choose to use a capital campaign consultant to provide capital campaign counsel to help us with our private school capital campaign?
A private school capital campaign is one of the most significant initiatives your private school will undertake. It is a complex undertaking, and is critically important that it be done right. To succeed, a private school capital campaign must have a very high profile. This means that if it flops, it will be a high-profile flop. You also generally only have one shot at getting it right. There are many ways that a private school capital campaign can “go off the rails”, and when it does it can be very difficult to get it back on track.
With so much at stake, most private schools wisely choose to retain a Capital Campaign Consulting Firm to help guide them through their private school capital campaign to a successful completion.
What are the benefits of retaining a Capital Campaign Consulting Firm to provide private school capital campaign counsel for our private school capital campaign?
As the saying goes, when you need expertise hire an expert.
At Keystone Consulting, our consultants will work with you to craft a customized private school capital campaign fundraising plan to help your private school turn your vision into reality.
Whether you are looking to conduct a campaign for new buildings, athletic facilities, debt reduction, an endowment, a combination of the above, or any other type of major fundraising campaign, we are experts in providing the counsel and assistance to successfully complete a private school capital campaign that will help your private school take a substantial leap forward.
Keystone Consulting personnel have extensive experience in guiding private schools through successful campaigns. We have helped hundreds of private schools just like yours raise hundreds of millions of dollars for their private school capital campaigns, and would welcome the opportunity to assist your private school in meeting its goals.
For more information please call us at (800) 382-0094, or via email at firstname.lastname@example.org.